On Tap

The On Tap Podcast explores what it really takes to build, scale, and optimise modern digital commerce. Hosted by the team behind On Tap, each episode dives into the strategies, technologies, and operational challenges faced by today’s eCommerce businesses.Through conversations with merchants, technology partners, agency leaders, and platform experts, we unpack real-world lessons from the front lines of online retail. Topics range from Magento and Shopify architecture to performance optimisation, AI-driven operations, platform migrations, integrations, and the evolving economics of running profitable eCommerce.Whether you’re an eCommerce merchant, digital leader, developer, or agency professional, the On Tap Podcast delivers practical insights you can apply immediately to grow revenue, improve performance, and build more resilient commerce operations.