Off Panel #71: Not Brand Echh with Ryan Higgins

The owner of comic retailer Comics Conspiracy, Ryan Higgins, joins Off Panel this week to talk Marvel Now and where the publisher is these days. Higgins shares how he got into comics retail, what his customer base is like, his take on Marvel overall, how Marvel Now has performed at his shop, why he thinks Marvel is struggling in his store, why Rebirth has connected so well with his audience, the trouble with variants, the positives of Marvel Now, what he'd do if he ran Marvel Comics, the trouble with relaunches, how he feels about the current state of the comic industry, the perception of the direct market, and more.