'The Men Can't Be Saved' analyzes masculinity in the world of advertising

Ben Purkert's novel, The Men Can't Be Saved, follows a junior copywriter with a viral tagline for adult diapers. Is it a modern take on Mad Men? Or its very antithesis? Purkert tells NPR's Sacha Pfeiffer how his own days in the advertising industry – at the same time the TV drama starring Jon Hamm had just premiered – shaped his understanding of ego, drive and manhood in the workplace....and how maybe making partner at a firm is more about finding connection than a fancy title, though his protagonist would never admit it out loud.

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