North Star Leaders: Positioning, Brand Strategy, and Leadership

As a leader, how do you know where to focus? When there are a hundred possibilities, how do you direct your time, your team, your budget and your emotional energy? That is what Lindsay Pedersen is exploring on the North Star Leaders Podcast. In every episode she is joined by the entrepreneurs and executives who understand the impact brand makes on their companies, and how vital it is to have a North Star that aligns the efforts of everyone working towards a common goal at an organization. They dig into how to set the conditions for a company that creates real value for decades, and navigate the dance between creating economic value now, and serving a noble purpose that will last into the future. Remember: Brand is your North Star. The The North Star Leaders podcast is hosted by Lindsay Pedersen, a brand strategist and author of the bestselling book: Forging an Ironclad Brand. She has worked with corporations like Duolingo, Starbucks, Expedia, Pantheon and