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Michael Greenfield and Ushy Schwartz sit down with Yossi Farro, a social media powerhouse and Jewish activist who is on a mission to inspire Jews worldwide—one tefillin wrap at a time. From Miami to LA, Yossi has made it his life’s work to track down celebrities, entrepreneurs, and influencers, bringing them closer to their heritage in the most unexpected ways.
In this electrifying conversation, Yossi reveals the hustle, strategy, and boldness behind his viral success, how he’s built relationships with some of the world’s most influential figures, and why his approach has sparked both admiration and controversy. From Jake Paul and Adin Ross to Wall Street billionaires, Yossi shares behind-the-scenes stories of how a simple act of faith is making waves across industries.
But this episode isn’t just about tefillin—it’s about breaking boundaries, making connections, and reigniting Jewish identity on a global scale. Yossi doesn’t shy away from addressing criticism about his methods and explains why he believes public, mass-scale mitzvahs matter now more than ever.
How did a chance encounter at a shawarma joint lead to one of the biggest influencers putting on tefillin? What happened when a random guy in New York saw a viral photo and decided to change his life? And could Yossi be about to break a Guinness World Record for the most people putting on tefillin in a single day?
Tune in for a high-energy, eye-opening conversation that will challenge what you think you know about outreach, influence, and how far passion can take you. Sometimes, all it takes is 60 seconds to change a life.
00:00 A Generous Birthday Gift
00:16 The Power of Tefillin
00:55 Celebrity Connections
01:14 A Day in the Life
02:38 Jake Paul's Tefillin Journey
06:02 Breaking Records
07:25 Debating the Impact
08:56 The Influence of Public Tefillin
22:31 The Story of the Subscription Box Entrepreneur
26:27 Meeting Aiden Ross
32:19 Meeting BLP Kosher: A New Friendship
33:20 The Influence of Aiden Ross and Jake Paul
33:47 The Controversy Around Jake Paul's Jewish Identity
34:30 The Importance of Tefillin and Jewish Identity
37:18 Celebrity Encounters: Lil Dicky and Others
40:04 Building a Social Media Presence
43:50 Monetizing the Mission
46:17 Unexpected Discoveries and Networking
48:25 Reflecting on the Journey and Future Goals
01:02:31 Closing Thoughts and Future Plans
This episode is proudly sponsored by Serenity Center.
At Serenity Center, your story matters. Grounded in a multicultural framework, they are dedicated to providing premium, knowledgeable, and versatile mental health services that are accessible to all. With a person-centered approach at the heart of their mission, Serenity Center is here to help you and your loved ones find serenity.
Contact Serenity Center:
Website: https://www.serenityctr.com
Phone: (845) 286-2210
Address: 232 North Main Street,
Spring Valley, NY 10952