Leaving NY for Cleveland: Why Aaron Lichtenstein Bet Big and Won

Why did Aaron Lichtenstein leave a Big Four accounting job in NYC to start over in Cleveland—and how did that risk turn into a wound care empire?

In this episode, we sit down with Aaron Lichtenstein, founder and industry leader in wound healing technology, to unpack his wild career pivot from Deloitte and Ernst & Young to scaling a nationwide healthcare company based in Cleveland, Ohio. From sales strategy and LinkedIn branding to trade show dominance and the surprising power of being nice, Aaron shares the real story behind his success.

You’ll hear:

• Life after the Big Four: why Aaron walked away from accounting
• The business of wound care: medical devices, nursing homes, and rapid growth
• How LinkedIn hotel reviews became a marketing tool
• Sales wisdom, leadership tips, and personal branding that works in 2025
• What Cleveland taught him about building a business—and a life

This episode is for healthcare founders, sales pros, personal brand builders, and anyone who’s ever thought about betting big on a new life path.

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00:00 Growing Up in New York and Cleveland

00:29 Welcome to the None of Your Business Podcast

00:52 Introducing Aaron Lichtenstein via ChatGPT

02:45 Aaron's Journey from Accounting to Wound Care

06:15 The Evolution of Wound Healing Technology

12:03 The Importance of Wound Care in Healthcare

15:12 The Role of Education in Medical Sales

25:31 The Story Behind Hotel and Office Reviews

30:17 Living in Cleveland: Pros and Cons

31:03 Journey to Cleveland: A Personal Story

31:52 Challenges and Benefits of Moving

32:58 Raising a Family in Cleveland

33:43 The Real Estate Market and Taxes

35:50 Hotel Reviews and LinkedIn Tips

37:46 The Power of Social Media and Branding

38:33 Shark Tank Success Stories

42:47 The Importance of Being Nice

52:46 Networking and Building Relationships

57:10 Final Thoughts and Farewell