235. Getting Buy In Using the "How, Why, and Proof" Framework

To get buy-in from those we lead, we must communicate the benefits, the rationale, and the evidence involved.

In this episode, Brian shares how to secure buy-in by leveraging the "How, Why, and Proof" framework - a concept he recently heard from his friend and business partner, Ben Kinney.

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Welcome to No Days Off with Brian Gubernick. Brian is a visionary leader with over 20 years of diverse business and life experience. Tune in to this podcast every weekday morning for 10 minutes or less as Brian shares lessons and stories about how to make positive changes in your life and business, one day at a time.

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