AI and Advantage+ are powerful but many advertisers make big mistakes when them that may cost time and money. Today, I share the three most common (and potentially costly) mistakes advertisers make when they hand over too much control to Meta's AI, plus practical fixes you can deploy today. I am pro-AI and pro-Advantage+, but ONLY when you remain the pilot and don't give up too much control! Website: https://philgrahamdigital.com
