Matt and Ryan discuss the Honey scandal, trends for 2025, focusing on YouTube, newsletters, and the shift from vanity metrics to revenue. They also explore AI workflows, B2B newsletters, the creator-in-residence model, and the future of platforms like Upwork and overseas recruiting and more. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Holiday Reflections and New Beginnings 02:03 The Honey Scandal Explained 17:48 Trends for 2025: Buying and Selling Insights 27:33 The Substack Ecosystem and Creator Independence 31:27 AI-Assisted Workflows for Content Creators 33:22 The Shift from Vanity Metrics to Revenue Focus 34:20 Emerging Newsletter Ad Networks 39:00 The Rise of B2B Newsletters and Creators 41:24 Challenges of Premium Newsletters 44:43 The Creator-in-Residence Model 48:55 The Future of Overseas Recruiting Agencies Links Mentioned https://newslettermarketingsummit.com/
