Katy Huff, the cofounder of MadRev, shares insights on how to sell newsletter sponsorships, audience understanding, advertiser expectations, sponsorship strategies, pricing, contract renewal, working with different brands, and more. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Introduction to Mad Rev and Sales Background 03:12 Fundamentals of Selling Newsletter Sponsorships 05:56 Understanding Advertiser Expectations 09:09 Identifying Potential Advertisers 12:02 Strategies for Securing Your First Sponsor 14:53 Pricing Your First Ads 17:46 Renewals and Long-Term Relationships with Advertisers 21:03 Working with Larger Brands 24:05 Final Thoughts and Recommendations Links Mentioned https://www.madrev.co/
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