What is a college athlete actually worth in the age of NIL?

David Meltzer, former CEO of Leigh Steinberg Sports & Entertainment, the real-life agency that inspired Jerry Maguire, and co-founder of Sports 1 Marketing with Hall of Famer Warren Moon, joins Newell to reveal the biggest NIL mistakes student-athletes and parents are making, why follower count isn't everything, and what you must know before signing on the dotted line.