The Difference Between Buying Attention and Creating Growth

In this episode, ⁠Adam Torres⁠ interviews ⁠Frederic Zhang⁠, Director of Paid Media at C.A. Fortune. Frederic discusses retail media strategy, e-commerce growth, and the importance of balancing data, experimentation, and operational excellence to help consumer brands acquire customers and grow efficiently across digital channels. Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠https://missionmatters.lpages.co/podcastguest/⁠ Visit our website: ⁠https://missionmatters.com/⁠ More FREE content from Mission Matters here: ⁠https://linktr.ee/missionmattersmedia⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices