Kurt Ranka on Smarter Pricing Strategies Amid Shifting Inflation

On this episode of Mission Matters, Adam Torres interviews Kurt Ranka, Managing Principal at Ducker Carlisle. Kurt explains how OEMs and manufacturers can rethink pricing amidst cooling inflation by moving away from cost-plus models toward value-based strategies that better reflect product value, services, and customer perception. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices