Grown Rogue’s Playbook: Low-Cost, High-Quality Cannabis at Scale

As part of our official DealFlow Discovery Conference Interview Series, produced by Mission Matters, along with our partner DealFlow Events, we’re showcasing the innovative companies presenting at the DealFlow Discovery Conference and the executives behind them. --- In this episode, Adam Torres interviews Obie Strickler, Founder & CEO of Grown Rogue, ahead of the Deal Flow Discovery Conference (Jan 28–29 in Atlantic City). Obie shares how Grown Rogue built a cultivation-first strategy focused on delivering low-cost, high-quality cannabis while navigating state-by-state regulations. The conversation covers operational discipline, what differentiates Grown Rogue in a competitive market, considerations for investors evaluating cannabis companies, and the company’s growth plans—highlighted by expansion into Minnesota in 2026. About Grown Rogue Grown Rogue International Inc. (CSE: GRIN | OTC: GRUSF) is a flower-forward cannabis company rooted in Oregon’s Rogue Valley, a region known for its deep cannabis heritage and commitment to quality. With operations in Oregon, Michigan, and New Jersey—and expansion underway in Illinois— Grown Rogue specializes in producing designer-quality indoor flower. Known for exceptional consistency and care in cultivation, our products are valued by retailers, budtenders, and consumers alike. Watch Full Episode on Youtube. --- This interview is part of our effort to help investors discover compelling companies ahead of the event — and to help CEOs introduce their story to the 1500+ conference attendees. Learn more about the event and presenting companies: ⁠https://dealflowdiscoveryconference.com/ Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices