What if your content could keep working long after you logged off? In this episode of Mind Your Wedding Business , Kevin sits down with Pinterest marketing strategist Dana Bahr of Dana’s Desk to explore how wedding pros can transform their existing content into evergreen visibility—without burning out on social media. Dana specializes in helping creative entrepreneurs turn galleries, blogs, and Instagram posts into long-term traffic and leads through a sustainable, low-stress Pinterest strategy. Together, they break down why Pinterest is one of the most underused tools in the wedding industry, how collaborations gain new life on the platform, and why repurposing content is the key to consistency. Dana also shares why starting small—yes, even one pin a day —can be the most effective way for pros to build momentum and credibility across platforms. She offers practical steps for turning styled shoots, partnerships, and existing assets into optimized pins that work behind the scenes while you’re serving clients, designing events, or simply taking a break from the algorithm. Highlights: Why Pinterest is a search engine—not a social platform How to repurpose Instagram content into strategic, optimized pins Why “one pin a day” is the simplest path to sustainable growth How collaborations and bundles gain years of visibility on Pinterest The power of evergreen content during engagement season What metrics actually matter beyond likes and saves How to start using Pinterest without overwhelm or burnout Whether you’re a planner, photographer, florist, or creative pro, this episode offers a refreshing, approachable way to grow your visibility—one pin at a time. Click here if you'd like to check out Dana's blog on WeddingIQ ! Click here to check out Dana's 2026 Pinterest x Wedding Industry Trend Report ! Connect with Dana: Website Instagram Facebook Pinterest LinkedIn Connect with Kevin: Wedding IQ Fantasy Sound Instagram YouTube TikTok LinkedIn
