In this episode of Mind Your Wedding Business , Kevin sits down with marketers Adrienna McDermott of Ava And The Bee and copywriter Andrea Shah to unpack “the trust recession” - why today’s couples are more skeptical than ever, and how wedding vendors can use social media to rebuild credibility. Together, they dig into the post-pandemic shift: price whiplash, viral horror stories, and glossy feeds that don’t show the real work. Adrienna and Andrea share practical, low-lift ways to earn trust online, such as clear pricing ranges, behind-the-scenes reels, and DM-friendly inquiry paths. Plus, what to stop doing (gatekeeping, vague copy, and complaint-posting on public channels). They also get tactical about platform strategy and messaging. From Instagram and Pinterest to Reddit listening and press/SEO, you’ll learn how transparency, process education, and personality-forward content convert better than curated grids. Highlights: What’s fueling the “trust recession”: price jumps, media horror stories, and unrealistic social expectations Transparency that works: publish ranges + “most clients spend” anchors; show full galleries, timelines, and logistics BTS over perfection: simple reels/stories of real work outperform polished grids (and build credibility) Meet clients where they are: open DMs, allow texting, and reduce friction on inquiry forms Reddit as research: listen for objections, language, and trends - don’t promote or argue Message to your fit: use copy and content to attract green flags (and repel mismatches) Platform notes: Instagram for daily trust, Pinterest to amplify blogs, PR/backlinks for authority, TikTok for reach Boundaries & communication: set response expectations and update proactively to prevent service complaints This episode is a candid, practical playbook for showing your work, humanizing your brand, and rebuilding client confidence, so your marketing earns trust before the sales call. Connect with Adrienna: Website Instagram Facebook Pinterest LinkedIn Connect with Andrea: Website Instagram LinkedIn Connect with Kevin: Wedding IQ Fantasy Sound Instagram YouTube TikTok LinkedIn
