2197: Five Positive Changes in the Fitness Industry

• Why real fitness & health is rooted in behaviors and consumer demand. (2:00)

• Five Positive Changes in the Fitness Industry

• #1 - Strength training is popular (especially for women). (6:18)

• #2 - More people squatting and deadlifting. (13:16)

• #3 - New media takes out the old guard. (19:37)

• #4 - Wearable fitness & health tech. (26:02)

• #5 - Functional training awareness. (33:47)

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