Most electricians quote, wait, and walk away. Then wonder why their calendar stays light and their revenue flat. In this episode, Zac Garside reveals why follow-up is the forgotten fortune in your electrical business and how a simple, respectful email system can turn “ghosted” into “booked.” Zac Garside is the CEO of Power Selling Pros and the voice behind This Call May Be Recorded. With over a decade of experience coaching home service pros in phone and sales performance, Zac is known for helping contractors connect deeply with customers — without scripts, pressure, or gimmicks. His work turns average follow-up into remarkable service moments that close. Explore Zac’s world: zacgarside.com You’ll learn: Why most shops lose thousands by doing nothing How email isn’t marketing. It’s memory. The system Zac uses to turn cold leads into $48K calls How to install it without tech overwhelm or spammy vibes You don’t need more leads. You need to show up again, this time with a plan. Notable Quotes from Zac: “You don’t need better closers. You need better systems.” “The problem isn’t that they didn’t buy, it's that they forgot you existed.” “Email isn’t marketing. It’s memory.” 00:00 – Intro & the real reason your quotes are getting ghosted 07:12 – The mindset shift from “more leads” to “more follow-up” 14:37 – How to use email to serve, not to sell 23:44 – Real-world example: $48K from a simple email 32:19 – How to install this system without more tech overwhelm -------------------------------------------------------------------------------------------------------------- Join our community and get access to strategies that’ll help bring your electrical business to the top! Connect with fellow electricians and tap into a network of support and expertise! https://www.facebook.com/share/g/wvcMRNiyvyWoiSx3/ Subscribe to our newsletter to receive FREE weekly value pieces packed with strategies, and guides to improve your sales, service, and pricing 👆 https://www.servicebyelectricians.com/subscribe-to-our-newsletter #ElectricianSales #ServiceTitanFail #CRMCrash #HomeServiceBusiness #ElectricianPodcast #SalesTraining #SixOptionStrategy #MillionDollarElectrician
