Ep 266 - How to NOT Offer 6 Options and When

Ever wonder if bombarding customers with options is just sending them into decision paralysis? Strap in as we dissect the sweet spot between too few and too many choices in the premium service industry. We're building on our last talk, digging into why six options might just be overkill, and when it's smart to pare it down. Our journey takes us through the habits of shopper archetypes to an exploration of how giants like Amazon Prime, Starbucks, and Costco master the art of tailored services....