Dane Fuller: From Morning Hunger to All-Day Energy: The Fuller Foods Approach

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This week on the podcast, Mikki speaks to Dane Fuller — sports dietitian, athlete, and founder of Fuller Foods. Dane has a background in exercise science, nutrition, and behavioural change, and he brings all of that together in his mission to make nutrition simple, effective, and sustainable.

In this conversation, Dane shares his journey from growing up in a fish and chip shop to becoming a champion lightweight rower and performance nutritionist. We talk about the lessons he learned through sport, why breakfast became such a cornerstone of his nutrition philosophy, and how that one simple habit helped not just thousands of clients—but also his own son, who lives with Prader-Willi syndrome.

We also dig into the origins of Fuller Foods and the challenges of turning a personal solution into a product that helps others. This is a great chat about food, behaviour, business, and the real-life impact of getting the basics right.

https://eatfullerfood.com/

Dane Fuller is a New Zealand-based Nutritionist, Exercise Scientist, former Lecturer, Author, and founder of Fuller Foods. With a background in competitive rowing and a passion for performance, Dane has dedicated his career to helping people fuel better, move more, and live healthier.

He designed the EatFit program—an evidence-based health and fitness system so effective it was licensed by a global multinational for their online TV series. Dane’s coaching helps clients improve energy, manage weight, and enhance sports performance.

Dane has been featured across TV, radio, and print media, and has worked with celebrities, athletes, and everyday individuals alike. His work is grounded in human nutrition, exercise science, and behaviour change principles—including neuro-linguistic programming (NLP).

Dane is also the founder of Fuller Foods, a line of fast, protein-rich oats designed to support satiety and sustained energy. Dane’s mission is to make real, effective nutrition accessible for all.

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