Surprisingly, if you appeal to tired & worn out people it might just reflect in your own work. 'Blue Ocean Strategy' by W. Chan Kim & Renée Mauborgne is a business strategy book promoting the idea of moving away from a contested core business to less competitive greener pastures. Highlights several companies that have done this and why they were successful. Plenty of graphs, charts & lists contained within 11 chapters & 3 appendices. Huge thanks to Lyceum for the support this week, much appreciated! Timeline: (00:00:00) Intro (00:02:26) Themes/Questions (00:12:38) Author & Extras (00:20:41) Summary (00:22:57) Value 4 Value (00:25:33) Join Live! Connect with Mere Mortals: Website: https://www.meremortalspodcasts.com/ Discord: https://discord.gg/jjfq9eGReU Twitter/X: https://twitter.com/meremortalspods Instagram: https://www.instagram.com/meremortalspodcasts/ TikTok: https://www.tiktok.com/@meremortalspodcasts Value 4 Value Support: Boostagram: https://www.meremortalspodcasts.com/support Paypal: https://www.paypal.com/paypalme/meremortalspodcast
