Does video beat audio for ROI? The industry has pivoted hard to video. It offers massive scale and new discovery opportunities. But for years, we’ve operated inside a measurement "black box," forcing marketers to assume that a YouTube view is worth the same as a podcast download. We now know that assumption is potentially costing brands millions. In this Media Roundtable: Special Edition , Giles Martin (EVP of Strategy & Insights, Oxford Road ) welcomes Pete Birsinger (CEO & Founder, Podscribe ) to reveal the results of our industry-first report, “Re-Thinking YouTube: Why Your YouTube Ads Are Converting 25% Worse Than Audio .”[LINK] After analyzing over 1,000 campaigns across 100+ brands, the data has revealed a shocking performance gap. They’re talking: The Black Box, Smart Methodology, and Lean-In Audiences. Let’s dig in. “ The biggest unlocker of revenue is some way to measure the host-read embedded ads on YouTube.” - Pete Birsinger (CEO & Founder, Podscribe ) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
