This week, the Media Roundtable is giving you an all-access pass to one of the most talked-about sessions from this year’s Chief Audio Officer Summit: Flipping the Script: Feedback From Hosts to Brands . Our own Dan Granger (CEO, Oxford Road ) sat down with three powerhouse hosts: Ashley Flowers ( Crime Junkie ), Nick Viall ( The Viall Files ), and Kim Komando ( The Kim Komando Show ) to share what they really need from advertisers to create great ads that actually work! “Brands, I understand you want to be safe and risk-averse... but know your audience. My audience wants to talk about dating, and there's a little bit of raunchiness and just a little bit of honesty... [an unconventional ad read] worked with that audience. It's memorable; it made them laugh. It also connected what the brand was trying to get across.” — Nick Viall ( The Viall Files ) The panel delivered a playbook of what works—and, crucially, what doesn’t—when engaging top creators. Let's dive in! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
