When do ads build trust and when do they break it? That’s the question at the center of this week’s Media Roundtable: Industry Edition.
Stew Redwine (Executive Creative Director, Oxford Road) is joined by Oxford Road experts Jillian Garner (Account Manager), Neal Lucey (EVP, Strategy & Product), and Kyle Jelinek (VP of Client Services) to break down what’s actually driving performance in podcasting right now.
From Podtrac’s new multi-channel ranker to Podscribe’s latest incrementality report, the team explores what matters beyond downloads. They debate long-form’s staying power, the durability of history podcasts, and what happens if ChatGPT introduces ads. Let’s dig in.
“Seeing that history podcasts are as popular as they are, it's a good reminder that people aren't actually moving away from depth. They're just adding short form on top of it.
- Jillian Garner (Account Manager, Oxford Road)
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