Brazil wants its consumers to control their digital data — by monetizing it

There's a trial run taking place over a type of digital wallet for data. Consumers are in control, and they can sell their data to the highest bidder. This trial run is taking place in Brazil, the first country to try something like this on a national scale. Marketplace’s Nova Safo spoke with Sao Paolo-based journalist Gabriel Daros. He's been covering the story for the news site Rest of World.