Amid AI backlash, brands are emphasizing the human side of marketing

Public backlash to content generated by artificial intelligence has pushed brands to reconsider how AI is used in their marketing.

Some companies are swerving away from AI and finding ways to prove that their advertisements were made by humans.

One of those humans is Ash Xu, a commercial director and online content creator. Brands hire her to make a commercial plus a behind-the-scenes video about how the ad was made.

Marketplace’s Stephanie Hughes spoke with Xu to learn more.