Meta’s push to make their smart glasses cool

When Meta Ray-Ban glasses were launched in 2021, they didn’t perform so well on the market. But in recent years, Meta has been partnering with fashion brands like Coperni and with pop culture figures like Kylie Jenner and Teyana Taylor, in order to expand their demographic reach.

Kylie Jenner recently launched her own model of Meta glasses, called Starfire. But the campaign didn’t go over especially well, says Carrie Battan, a contributing writer at New York Magazine. Putting a spotlight on the glasses has only increased scrutiny — with some calling them “pervert glasses”.

Marketplace’s Meghan McCarty Carino spoke with Battan about her recent piece in New York Magazine’s “The Cut”, where she tracks Meta’s push to make smart glasses cool.

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The Cursed Quest to Make Meta Glasses Cool from The Cut