How do you transform marketing from a cost center to a growth driver at one of the world's largest consumer goods companies? In this episode of Marketing Vanguard, Esi Eggleston Bracey, Chief Growth and Marketing Officer at Unilever, explores the evolving landscape of global brand marketing. From her engineering roots to leading 400+ brands serving 3.4 billion people, Esi shares insights on blending analytical rigor with creativity. She explains how to transform marketing from a one-to-many model to many-to-many, and how AI can be used as an enabler—not a disruptor. Whether you're steering a global brand or aspiring to lead one, this conversation offers a masterclass in purpose-driven marketing, cultural relevance, and driving growth through innovation. Discover how legacy brands like Dove stay culturally relevant and purpose-driven in today’s digital-first world. What You'll Learn: How to blend engineering discipline with creative marketing to solve complex business challenges The shift from "one-to-many" to "many-to-many" marketing models Why modern marketing requires both analytical rigor and creativity How AI amplifies creative ideas without replacing human ingenuity The psychology behind building desirable brands at scale Unlocking the Creator Economy with Awin Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate? Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact. With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage. Here’s how brands can maximize their influencer marketing: Find the right creators – Access a diverse network of influencers, even in niche markets. Track performance with full transparency – Measure impact from awareness to conversions in real time. Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged. Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approach Unlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.
