Welcome to this episode of the Marketing Vanguard podcast live from Cannes. Today, Jenny Rooney speaks with Mark Ritson , world-renowned marketing professor and founder of MiniMBA, about his controversial views on brand purpose, the importance of running great ads for years, and why American marketing has lost its edge. Discover Mark's partnership with ADWEEK, his strategy of saying "no" to America for a decade, and why he believes killing brands is more productive than creating them. What You'll Learn: Why Mark Ritson avoided the American market for 10 years and his strategic partnership with ADWEEK The uncomfortable truth about brand purpose and why the data doesn't support the hype Why running great creative for 2-3 years drives better results than constant campaign changes The "pornography of change" and why AI won't transform marketing as quickly as predicted Why killing brands is more productive than creating them (Mark's killed 200+ in his career) Hosted on Acast. See acast.com/privacy for more information.
