11. Networking Isn’t Gross—You’re Just Doing It Wrong (Summer Slump #3)

If the word “networking” makes you cringe, you’re not alone. In this episode of Marketing Therapy, part three of our Slaying the Summer Slump series, we’re tackling one of the most misunderstood (and often dreaded) aspects of marketing your private practice. Spoiler alert: it doesn’t have to feel awkward, pushy, or draining.

I’m walking you through why networking still works—especially in this “trust recession”—and how to reframe it so it actually feels natural and aligned with your values. You’ll learn how to start small, show up genuinely, and build lasting referral relationships without burning out or selling yourself short. Summer is the perfect time to plant these seeds—and I’ll show you exactly how.

Here’s what you’ll learn in this episode:

1️⃣ Why networking is still one of the most effective marketing strategies (with real data to back it up)

2️⃣ What networking looks like when it’s rooted in relationship-building—not cold emails or coffee dates that drain you

3️⃣ How to start connecting with the right people in a way that feels generous, grounded, and totally doable (even if you’re an introvert)

Resources & Links Mentioned:

• 2024 State of the Industry Survey: walkerstrategyco.com/soi
• Slaying the Summer Slump Part 1 – Grounded Marketing Self-Audit (Ep 9): walkerstrategyco.com/show-notes/9
• Slaying the Summer Slump Part 2 – Showing Up as the Clinician You’re Becoming (Ep 10): walkerstrategyco.com/show-notes/10
• The Walker Strategy Co website: walkerstrategyco.com

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About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.