Your Guide to Small Business Marketing | Brie Shouppe, Content Strategist - Marketing Happy Hour

In this episode, I sit down with Brie Shouppe, a marketing expert and storytelling strategist who helps brands define their identity and craft compelling content. We dive into small business (and entrepreneur) social media strategies, brand messaging, and how to create content that truly connects with your audience.

Brie shares insights on common branding mistakes, the importance of defining your "why," and why real stories and real people drive the best engagement. Whether you're just starting out or looking to refine your strategy, this episode is packed with actionable takeaways to help you level up your marketing.

Key Takeaways:

// The biggest mistakes small businesses make in branding and social media—and how to avoid them

// How to balance messaging and design to build a strong, authentic brand

// Why trying to be everywhere on social media can hurt your brand

// The secret to creating content that truly connects with your audience

// How to evolve your content strategy as your business grows

// Brie's #1 piece of career advice for marketers and entrepreneurs

Connect with Brie:LinkedIn

See Brie’s Work:Everva Systems +The Kraft Co.

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