Where your Podcast Fits in Your Marketing Strategy | Kylee Chandler, Podcast Strategist - Marketing Happy Hour

Is your podcast pulling its weight in your overall marketing strategy? In this episode, I sit down with podcast growth strategist Kylee Chandler, who’s helped industry giants like Amy Porterfield and Cathy Heller scale their shows into million-download machines. We talk about how to position your podcast as a key part of your brand's marketing ecosystem, the power of quizzes for list-building, and the often-overlooked episode strategies that turn passive listeners into super fans.

Key Takeaways:

// Why treating your podcast like a business asset (not just a passion project) is the key to long-term growth.

// The one thing every podcaster should be doing to consistently grow their audience.

// How to position your podcast at the top of your funnel—and use it to drive real conversions.

// Simple titling and description tips that can boost your discoverability.

// Why quizzes are a wildly effective tool for growing your email list—and how podcasters can use them.

// Kylee’s advice for corporate marketers who want to go out on their own.

Connect with Kylee: LinkedIn

Listen to Kylee's Podcast: My Episode Here!

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