Social Media Algorithm Updates and AI-Driven Creative | Digital Summit Philadelphia 2025 - Marketing Happy Hour

Ally takes the host seat to debrief with Cassie on her recent trip to Digital Summit in Philadelphia. Digital Summit is where digital marketing leaders connect, learn and obtain resources to inspire and enable a growth mindset. We discuss Cassie’s learnings from various sessions and workshops across AI, innovation, digital marketing and culture.

Key Takeaways:

// Create for discovery. Not your followers. Assume every viewer of your content doesn’t know your brand.

// Algorithms are rewarding relevance. Have a trend playbook to tap into ones that align with your brand.

// Stop tracking vanity metrics and start tracking depth signals. Track completion rate, saves, shares, and comments with depth insights over emojis.

// Use AI as a tool to scale various processes. AI tools are only as smart as the information we feed it with.

Find a Digital Summit event near you. Use code ‘MHH20’ for 20% off!

____

Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠

Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠