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In this episode, we go behind the scenes with Kamara Turner, Communications Manager at Walgreens, to explore what it takes to build a PR strategy that actually moves the needle. With experience across top-tier brands like PepsiCo, Ulta Beauty, and Coca-Cola, Kamara shares how her agency and in-house roles have shaped her approach to storytelling, retail strategy, and media impact. We dive into what makes a successful retail campaign, how she approaches product launches, and the emerging trends every brand should be watching. Whether you're leading comms for a Fortune 500 or a growing brand, Kamara offers tactical insight and strategic clarity to elevate your next campaign.
Key Takeaways:
// How to craft retail communications strategies that actually drive customer engagement and sales
// The storytelling elements that matter most in merchandising and product launches
// Inside a recent Walgreens campaign: lessons in execution, media strategy, and results
// Emerging trends in retail communications and how to adapt to a rapidly changing PR landscape
// Skills every communicator needs to thrive in today’s fast-moving retail world
Connect with Kamara: LinkedIn
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