How to Start a Podcast for Your Brand | Brad Chandler, Podcast Strategist - Marketing Happy Hour

Thinking about launching a podcast for your brand but not sure where to start? This episode is your ultimate podcasting masterclass with Brad Chandler, Podcasting Strategist and Founder of Made by Varsity. We’re diving deep into why brands should be paying attention to podcasting, how to tackle the biggest hurdles, and what it takes to build a podcast that keeps listeners coming back.

From choosing the right tech setup to growing your audience and optimizing for SEO, Brad shares expert insights on every step of the podcasting journey. If you're a brand marketer, entrepreneur, or content creator looking to add podcasting to your strategy, this episode is packed with actionable takeaways to get you started—before you even buy a mic.

Key Takeaways:

// Why podcasting builds deeper brand engagement than social media or email

// The biggest roadblocks brands face when starting a podcast—and how to overcome them

// SEO best practices for podcast discoverability

Connect with Brad: LinkedIn

Learn more about Brad’s business.: Website

Watch or listen to Brad’s podcast: Made by Varsity

Get Brad’s gear list: https://madebyvarsity.kit.com/podcast

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