Welcome to Marketing Brew Weekly! This week we’re discussing Black Friday, Cyber Monday, and the best ways for marketers to navigate their strategies for these days in 2025. How can brands make sure their SMS messaging hits the right tone? Do real Black Friday deals even exist any more? Is Amazon the only brand really owning this time of year? And our hosts share their ideas to get people excited about spending for the holidays again so listen up, brands!
00:00: Intro
00:32: Black Friday memories
03:15: Black Friday starts earlier now
06:00: How can brands make their campaign stand out
07:45: Using SMS marketing
09:21: Consumer sentiment is down around shopping
13:20: The importance of gift guides
17:30: Does Amazon do Black Friday best
21:55: What marketing strategy actually works
This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com
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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices
