Welcome to Marketing Brew Weekly! This week we’re discussing Meta’s new Vibes and the rise of AI video platforms, Bad Bunny performing at the Super Bowl and likely bringing top brands with him, Netflix’s big new deal with AB InBev and how it could change the game for ad revenue in the streaming world, and the latest updates on the TikTok deal and how it could impact advertisers and creators.
00:00 Intro
00:37 The vibe on Meta’s new Vibes app
05:24 What Bad Bunny’s Super Bowl performance means for brands
14:25 Netflix and AB InBev’s brand partnership deal is big for ad-supported streaming
23:22 An update on the latest TikTok deal news
This episode was sponsored by Digicom. To learn more, go to http://digicom.io/brew
This episode features:
Meta’s Vibes demo fail: https://www.tiktok.com/@verge/video/7551247078626823437
Bad Bunny’s Hop: https://www.reddit.com/r/Fauxmoi/comments/1ncxcp3/bad_bunny_appeared_to_have_injured_his_knees/
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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
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