Welcome to Marketing Brew Weekly! This week we’re discussing the rise of branded weddings: are they cute or cringe? Is the positive sentiment worth it for the brands or could it backfire? From a Hellmann’s Mayo wedding to getting hitched at the Taco Bell Cantina, we break down the opportunities and missteps of letting a brand plan (and pay for!) your big day. Plus, we take a look at other wedding-related activities such as brand trips and bachelorette parties and how they hope to get in on the sponsored action as well.
00:00: Intro
00:31: Branded weddings rising in popularity
03:00: Hellmann’s branded mayo wedding
05:52: Taco Bell Cantina wedding
07:00: Why would a brand sponsor a wedding
13:20: Content creation opportunities
16:18: Elevated brands sponsoring celeb and influencers
18:38: Brands and bachelorette parties
21:00: Can this backfire for brands
23:26: Which mascot would you have at your wedding
This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com
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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
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