Jon Bassford is a TEDx speaker, bestselling author, and the driving force behind a movement transforming co-parenting through intentionality, respect, and child-centered strategies. As the author of "The Co-Parenting Secret: It’s Not About You," Jon empowers parents—whether divorced, separated, or in parallel parenting situations—to let go of animosity, nurture genuine relationships, and build supportive environments where children thrive. Drawing on his personal journey and coaching expertise, Jon helps entrepreneurs, business owners, and families turn the challenges of separation into opportunities for growth, clarity, and lasting connection. In this episode of Marketer of the Day, Jon Bassford joins Robert Plank to reveal the mindset shifts and practical steps that make co-parenting successful—even in high-conflict or complex family situations. Jon shares why focusing on the child’s experience (instead of parental score-keeping) is the key to reducing conflict and fostering deep, lasting relationships. He discusses the initial discomfort of building new co-parenting routines, overcoming external skepticism, and strategies for letting go of the past to create a positive future. Listeners will hear actionable advice on communication, adapting business skills to parenting logistics, and the transformative power of small, intentional choices—like beginning with just one "yes" or "of course." Quotes: “If you don’t have a reason to say no, you should always say yes in this type of environment.” “It’s not about you. It’s about what’s best for the kids: let go of animosity, remove your ego, and focus on their time.” “Start with one yes. Or, even better, of course—and let it snowball into something more positive for everyone.” Resources: Visit Jon Bassford's Website Connect with Jon Bassford on LinkedIn Get "The Co-Parenting Secret: It’s Not About You," on Amazon
