Kristen Nolan is a senior client account manager at Interview Valet and a podcast matchmaker celebrated for helping clients transform podcast interviews into strategic revenue engines. Passionate about building authentic connections, she empowers entrepreneurs, authors, and brands to leverage podcast guesting as a powerful marketing tool—even for introverts and those new to the medium. Kristen’s expertise spans client preparation, relationship building, and maximizing podcast appearances for both reach and genuine impact. In this episode of Marketer of the Day, Kristen Nolan joins Robert Plank to reveal the art and science of successful podcast guesting. She explains why preparation—such as audience research and episode review—is key, and how focusing on helping the host’s audience unlocks more value than self-promotion. Kristen discusses strategies for shy guests, the importance of promoting and repurposing podcast appearances, and how real business growth comes from nurturing authentic, long-term relationships. Listeners will gain actionable tips for being better guests, keeping connections alive after the show, and using podcasting as a strategic, rewarding part of their brand’s growth. Quotes: “The best podcasts sound like two people in a coffee shop having a simple conversation.” “Don’t just rattle off your resume—provide value for the audience.” “Hosts love when you promote their episode—if you do, they’ll promote it more too.” Resources: Connect with Kristen Nolan on LinkedIn
