Mark It 2 Me Podcast

Mark It 2 Me is a podcast about branding, brand strategy, and the business of design, hosted by creative director Joe Baron. Most branding advice comes from people who've never had to defend a logo to a client who hated it. This isn't that. Hosted by Joe Baron, a New York creative director who's spent years working with brands big and small, from Harley-Davidson Motorcycles to indie rock musician Alyxx. Solo episodes go deep on brand strategy, creative direction, and the realities of running a design business such as pricing, positioning, and why a rebrand rarely fixes what's actually wrong. Guest episodes bring in operators worth the time from apparel founders, licensing pros, and designers who've shipped real work. Expect straight talk on what actually moves a brand, honest takes on the creative industry, the operational side most people leave out, and what it really takes to build brands from concept to something real.