Margin Theory

Margin Theory is a media brand and financial operating system for owner-operator businesses doing $1M to $20M.It's a newsletter, podcast, and community plus the fractional CFO practice that proves it works.The premise: every business that stalls between $1M and $20M got too big to see each detail and run at the same time. The answers are already inside the business hiding in the data it produces every day. Every transaction, every invoice, every payroll run, every line item is hiding six figures of money one layer below where anyone is looking.We call that boundary our edge.Most fractional CFOs stop at the surface drivers. Edge Theory traces the money five drivers down to the thing actually moving the number.Most founders coast in the middle. Edge Theory is for the ones who'd rather see further.