Ep #401: Alignment Marketing

What if you could market your coaching without constantly trying to keep up with what everyone else is doing? In this episode, I introduce a new concept I call alignment marketing and share why your marketing works best when it comes from connection to yourself, your clients, and the work you are here to do. I also share a recent experience that showed me just how easy it is to step outside your own wisdom, regardless of how successful you are.

I explain why seeing what works for other businesses can create pressure to follow strategies that are not right for you, especially as AI changes the online marketing landscape. You'll hear why I believe your values, mission, purpose, and joy should inform the way you market and sell, and how working against your own alignment can create unnecessary struggle and shame.

I also explore what alignment marketing looks like from the perspective of your clients and why powerful marketing should connect people to their capability rather than their worst fears. You'll learn how to evaluate the strategies and marketing messages you encounter, stay connected to your own lane, and build a business without losing the coach inside of you in the process.

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