#111: Charlie Hoehn — Launching Bestselling Nonfiction; Why Play is Key For Happiness & Marketing For Writers

Marketing strategist, editor and author Charlie Hoehn on the key things he sees bestselling authors doing to create a successful and shareable book. We talk about how to test and launch a nonfiction idea, creating a brand around your book, effective marketing strategies and the merits of self-publishing. Plus overcoming burnout and the importance of play.