#088: Seth Godin — The Practice of Making & Shipping Work That Matters, Marketing, Creative Courage, The Resistance, Finding Purpose, Building Community

Bestselling Writer and influential thinker Seth Godin on his journey into writing, and his latest books, The Song of Significance and The Practice. We also talk about finding the courage to make and share creative work, the importance of prioritizing process over outcome, dealing with resistance, how creatives can measure success and why Seth believes that authenticity is a trap.