MOMENTUM: How Keith Gill Is DRIVING the Sun Belt To New Heights

Sun Belt Conference soars as JMU cracks the College Football Playoff and Troy dominates both the gridiron and Omaha’s College World Series—can this momentum propel the league to new national heights? Commissioner Keith Gill addresses the challenge of securing multiple NCAA basketball tournament bids, the evolving NIL landscape, and how strategic scheduling could redefine success for Sun Belt programs. Gill outlines the impact of marquee football upsets against Power Four opponents and the outsized value of ESPN’s College GameDay visits for member schools like App State. The conversation covers the league’s innovative media strategies, the push for bigger baseball crowds, and the ongoing debate about private equity’s role in college sports. Plus, with talk of expansion, Louisiana Tech’s addition, and the Sun Belt’s 50th anniversary celebration, the conference’s next era is taking shape—are more surprises on the horizon?