UNSTOPPABLE: BYU Cougars, Bear Bachmeier & LJ Martin Make Their Big 12 STATEMENT—Why Experts BELIEVE

The BYU Cougars are primed to shake up the Big 12, ranking among conference favorites thanks to Kalani Sitake’s steady leadership and a roster brimming with explosive talent. With the likes of charismatic Bear Bachmeier at quarterback and dynamic running back LJ Martin—last year's Big 12 Offensive Player of the Year—the Cougars are building more than just a winning team. They’re creating a true family atmosphere that fuels confidence on and off the field. Can this unique blend of culture and playmaking be the key that propels BYU to the College Football Playoff? Jake Hatch hosts a compelling conversation with Pete Sousa, ESPN Big 12 analyst, who shares his on-the-ground insights from Big 12 Media Days. The discussion kicks off with Sousa’s bold take: BYU and Texas Tech are the teams to beat this season in the Big 12 Conference, with Texas Tech’s QB drama—centered on Will Hammond’s health and readiness—set to shape the conference landscape. Listeners get exclusive looks at how Joey McGuire’s trust in Hammond could elevate Tech’s offense and how BYU uses its close-knit locker room to gain a competitive edge. Sousa raves about interactions with Bachmeier and Martin, noting their infectious personalities and leadership potential, traits that have peers and pundits believing BYU can go further than ever. The episode also offers rare insight into Sitake’s values, including his handling of a whirlwind Penn State coaching offer. Instead of jumping ship, Sitake negotiated not just for himself, but for increased program and staff support—a move that exemplifies BYU’s commitment to continuity and excellence. The podcast explores broader themes affecting the Big 12, such as coach retention in the face of constant Big Ten and SEC poaching and the unique camaraderie among league coaches. Listeners will hear about how text threads, off-field banter, and mutual respect are changing the Big 12’s culture for the better. Key games, including the clash against Notre Dame, are highlighted as make-or-break moments for BYU’s Playoff aspirations. Don’t miss this high-energy, expert-driven analysis of BYU football’s rise and the key players and stories shaping the new Big 12 hierarchy.