BIG 12 SQUAD - What Analysts Say About the Season for the BYU Cougars

Big 12 heavyweights BYU and Texas Tech shake up the championship picture as powerhouse coach Kalani Sitake nearly exits for Penn State, triggering a wild flurry of NIL deals and university power plays. Is the Big 12’s new financial arms race redefining the path to playoff success, or will legacy programs like Baylor and Kansas State be left behind? The roundtable debates elite coaching moves, jaw-dropping staff salaries, and the explosive influence of boosters and collectives across the conference. Locked On’s squad of insiders spotlights BYU’s dramatic retention saga, Texas Tech’s bold investments, and why schools like Colorado are facing multimillion-dollar deficits. The hosts question playoff selection criteria, analyze rivalry scheduling strategies, and ask whether the Big 12 committee made the right call in pitting BYU against Texas Tech. Can innovative fundraising and NIL strategies thrust these programs into national contention, or will conference politics hold them back?