Episode Notes In this returning episode, Robin Ayoub sits down with Bruno Herrmann, Founder of LT Innovate, to reflect on the current state of the localization and language industry. Key topics include: Why value creation must precede technology decisions The risks of AI driven hype without clear purpose Moving from experimentation to real world implementation The ongoing problem of commoditization in localization Redefining supplier client relationships as partnerships Leadership lessons for 2025 and beyond ▶ Watch the video version on YouTube: https://youtu.be/OSBfh2vAmcY Credits Host: Robin Ayoub, Founder, Localization Fireside Chat Connect and watch more Website: www.L10NFiresideChat.com Spotify: https://open.spotify.com/show/5OoURgc29R31XPGzOWL9iX Be a guest: https://calendly.com/robin-ayoub/localization-fireside-chat-podcast-recording LinkedIn: https://www.linkedin.com/in/robinayoub/ Support the show Share the episode with a friend. Subscribe on YouTube and Spotify. Leave a short review. Disclaimer Views are for education and discussion. Apply judgment in your own context. Tags #L10NFiresideChat #localization #hiring #recruiting #leadership #ai Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
