Why You Need More Touches Than Ever — and What Actually Makes People Buy

Attention today is shredded across inboxes, feeds, headlines, and an endless stream of push notifications, and the old marketing math no longer holds. In this episode, Igor makes the case for sending more emails, not fewer — then flips the coin to explain why frequency alone is worthless. The number of touches you need depends entirely on how well you understand the human being on the other end. He walks through why people actually buy, the difference between a $500 hookah and a $20 video game, and the accidental "back pain" email that outsold two months of careful marketing and permanently changed how he writes.